Why small business owners should care that ‘Lush’ quit social media.

In April 2019, Lush, the cruelty free, planet friendly, strong smelling, high street stalwart, announced that it was no longer going to be participating in social media. Cue marketing industry uproar.

But as a small business owner, why should you care about this decision? Does it affect you?

In a word: yes.

The Lush Exodus and Your Business

Lush’s decision to shut down its social media profiles goes deeper than marketing, it is a business strategy decision that could herald a wave of innovation when it comes to connecting with your audience.

For small businesses, setting up social media accounts is often par for the course when it comes to their marketing, but have you ever stopped to ask yourself why you are doing it? If the answer is, ‘because all businesses have a Facebook page’, then you’re going to have to give it some more thought. Remember, when it comes to marketing, it’s not about existing, it’s about functional living.

Moreover, this should be applied to your business strategy altogether. To do it a certain way just because that’s what other businesses do is not the best way to serve your customers.

Understanding What Works for Your Business

Like Lush, your priority should be communicating with your existing and potential customers in a way that is convenient to them. Simplicity is key.

Start by profiling three customer types and when doing so, identify where this customer can be found. If social media doesn’t appear on those lists, then don’t spend your time there.

Thinking Outside of the Box

Despite its low cost, social media platforms are saturated so standing out (the big ‘how to’) is going to be even more difficult.

Take a leaf out of Lush’s book and take some time to consider how else you can communicate. A decision to shun marketing norms is a USP in itself.

At Cottons London we work with a huge number of businesses in the creative sector, but what’s more notable is that we recognise almost every business owner is creative in their own right. Don’t follow Lush, don’t follow everyone else, use that creativity to blaze your own trail.

If you require a London accountant to support your journey, get in touch.


ActionCOACH’s Matt Ewer teams up with Mark Palmer of Cottons Accounting, to present a free seminar for business owners.

After the success of previous events, this seminar is returning to Brownsover Hall Hotel, Rugby on the 5th of March.

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Why do you need a Business Plan for your Start Up?

“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry

Choosing to start up a new business is both an exciting and challenging endeavour.

It may come as no surprise that a large number of start-up businesses fail due to poor planning.

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Beware calls or automated messages from HMRC saying you are under investigation!

At Cottons, we have noticed an increase in clients receiving cold calls, automated messages or voicemails from scammers impersonating HMRC.

Clients are told that they are under investigation for non-payment of taxes and that they are to call a number to discuss this matter further. On calling this number they are then instructed to pass over their bank details.

Please be assured that this is a scam. These scams are widely reported in the media and by HMRC. While HMRC occasionally uses phone calls or automated messages these generally use a recognisable reference number. HMRC are also unlikely to contact you about a matter such as this out of the blue.

If you do receive a cold call or are unable to verify the identity of the caller please end the call immediately.

To help HMRC investigations you should report full details of the scam by email to phishing@hmrc.gsi.gov.uk, including the date of the call, phone number used and content of the call.

If you do have any concerns with regards to this please contact us and we will be happy to discuss this further.

Are you being targeted by email scammers?

Despite all our best efforts, criminals are targeting SMEs with increasingly clever email scams. Businesses need to be incredibly cautious when making payments to suppliers and to be especially aware if they receive new bank details to pay to.
We have recently been contacted by several businesses who have fallen foul of an email invoice scam. We advise our clients to be vigilant to ensure their hard-earned money isn’t finding its way into a criminal’s bank account!
The article below highlights some of the key scams currently being used and the best ways to protect yourself and your business.

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